DMJ Group, Inc. was started in February 2008 by three entrepreneurial sisters. Between the three of us, we have experience in sales and marketing as well as in finance in the service and manufacturing sectors. Our product is named after two of the dogs in our family. Luv is a nine year old Collie who loves to run around the yard and play catch. Emma is a fifteen year old Yorkshire Terrier who loves to go on walks and bark at everyone she sees! One day one of us was wishing there was a more convenient way to dry our dogs' paws off when they came inside on a rainy or snowy day. We were tired of using an old unsightly towel or using paper towels that ripped before you were done drying their paws. We did some market research and couldn't find a product that would meet this need. This is why we created Luv & Emma♥s Dry Pets & Dry Pets Plus.